Campaign Design - Print, Website Concept & Social Media
A concept campaign design for the Right Livelihood Award, a prestigious and important night honouring people doing great work in different fields for uplifting humanity and human life. The winners are presented with a specially sculpted award by Swedish Sculptor Eva Hild from Humanium Metal. It appro-priately highlights the strength and ideals of Right Livelihood. Using this as a central theme we introduced a more dynamic and organic visual system, that is adaptable and memorable.

Individual posters fit together to create the shape of the award as well as convey necessary information as single segments. The dynamic nature of this structure introduces a play between colours, textures and communication. It also allows for a DIY system for anyone advertising and campaigning for the laureates which makes it accessible and effective.

The website offered a mature and serious yet  approachable design. The natural patterns from the posters and social media were adapted through the scroll. A more simplified layout of information ensured less clutter and clarity in communication.

Art Direction (MDes semester 3) IDCE HGK FHNW
Basel, Switzerland 2021

Mentor : Thomas Bircher
Collaborators : Chiara Gonsalves and Prarthana Dixit


©2022 Ankita D’Souza